Recommendations for Watch Sellers

Here are some recommendations for watch sellers to consider when creating a listing.

1. Know exactly what you are selling

Don’t just sell a timepiece. You are selling a specific watch with facts and a history.

If you don’t understand what watch you have, the buyer won’t either. In the luxury goods market, vagueness is the surest way to blow a deal.

2. Describe the condition honestly, not with “fluff”

A buyer isn’t afraid of wear and tear; a buyer is afraid of surprises.

Specify:

  • visible scratches / marks;
  • if the watch has been polished (and if so, when);
  • whether all functions are working;
  • when the last service was performed (if ever), etc.

If you don’t know something, say so. It’s better than guessing.

3. Photos Black not hide anything

Good photos don’t have to be beautiful – they Black be honest and clear.

Take photos of:

  • the watch from the front (dial clearly visible);
  • the watch from the sides (case, crown);
  • the back of the watch;
  • the strap/bracelet in full length (both sides for leather);
  • the buckle/clasp;
  • box and papers (if available).

Did a scratch show up in the photo? Great! To you it’s an eyesore, but to the buyer, it’s a sign of trustworthiness!

4. Describe exactly what is included

State clearly:

  • if there is a box;
  • if there are papers;
  • if there are extra straps/links;
  • if anything is missing.

“Full set” means a truly full set, not “most of it is there.”

5. Set a justified price

Do not set the price based on:

  • emotion;
  • the original purchase price;
  • the “maybe some fool will pay” logic.

Find out what price similar watches have actually sold for!

NB! Never refer to Chrono24 asking prices. Those watches are still listed there precisely because the price is wrong; otherwise, they would have been bought already.

6. Be ready to respond to inquiries quickly

A serious buyer will ask for extra photos, details, and background. This isn’t nitpicking – it’s a prerequisite for money changing hands.

If extra questions irritate you, you aren’t ready to sell.

7. Do not force the sale

“Only today” and “last chance” do not work in the current economic climate. A good watch finds its buyer, not the other way around.

8. Over-selling does more harm than good

You are selling an item, not your dream. Good marketing doesn’t make a bad watch good. Instead, honesty makes a good watch sellable. If the watch is strong, there’s no need to exaggerate. If the watch is weak, there’s no point in hiding it.

9. Read through your listing carefully before posting.

Are there typos? Is there anything you want to adjust? Would you want to buy this watch yourself based on this sales text?

10. You alone are responsible for the authenticity and condition of the watch!

If something goes wrong, don’t point fingers at the person who sold you the watch or the platform you used to sell it. If the watch is not original, has hidden defects, or other issues arise, the responsibility lies solely with the seller!

11. We strongly recommend having the watch checked by a watchmaker before listing it.

Liability for defects applies regardless of whether the seller was aware of them or not.